PLANTERISTA
Designing an app for amateur plant parents
✺ CONTEXT
Planterista was created in response to the growing popularity of plants over the past five years. This mobile application is designed to give new plant enthusiasts efficient access to information about their plants and assist them in managing tasks such as watering, fertilizing, pruning, harvesting, and other care-related activities.
To better understand user needs, a user story was developed: 'As an amateur plant caregiver, I want to better understand my plants and have control over their care.'
Additionally, a problem statement was identified: 'Tomas is a plant enthusiast who is just beginning to explore plant care. He needs an application that will help him learn about and manage the plants he acquires.
✺ METHODOLOGY
✺ INTERFACE DESIGN
An initial flowchart was created to outline user navigation, focusing on four main sections: Home, My Plants, Tasks, and Settings. Storyboards, both big picture and close-up, were also developed to explore the user's interaction with the app and its features. As a result, the idea of introducing a social section emerged, representing a key opportunity area compared to the benchmark.
Wireframes were initially sketched on paper, based on the previously designed flowchart, to explore the user’s journey for identifying and adding plants to their collection. These wireframes also incorporate the ability to set care reminders. Additionally, the process allows users to obtain specific information about each plant and use the search function to easily add plants to their collection.
These wireframes were then transferred to Figma, where the design team provided feedback to refine the details and evolve them into a digital prototype. The prototype was subsequently validated with potential users through usability testing. Based on user feedback, a social tab was introduced, as many users expressed interest in sharing this digital space with friends who are also plant enthusiasts.
In the social tab will also feature badges that show the level of a user's account, which will be directly related to the information obtained from successfully completed tasks and in-time rates.
Finally, the navigable paths and aesthetics of the final product were fine-tuned. For the entire graphic identity, the K2D font was selected in its different weights and two tones: a green with the HEX: 305454 and a yellow with the HEX: FFFCAF.
