FLOW FEST '22
In collaboration with @r2ro, Citrico Gráfico, and ReD, the designer contributed to the Coca-Cola Flow Fest 2022 project for OCESA, focusing on creating engaging assets. The primary task was the development of Champ, the Flow Fest mascot, involving detailed 3D modeling, rigging, shading, and compositing. This process brought Champ to life, imbuing the character with personality and charm.
Additionally, the designer played a key role in producing graphic assets for the marketing and design team. Leveraging their expertise, they created a range of captivating visuals that aligned with the festival's branding and promotional materials. The designer also optimized 3D files for computer fabrication, ensuring an efficient manufacturing process.
The result of this collaboration was a diverse range of products and merchandise inspired by Champ and the meticulously crafted imagery. From statues and sculptures to charming teddy bears, the designer's work enhanced the overall Flow Fest experience, leaving a memorable impact on attendees and fans.
